News & Insights

What kind of business do you want to have in five years? There are certain building blocks that are critical as you create the foundation for your entrepreneurial ideas. In part three of this three-part series, Paul Knowlton explains that understanding the nomenclature of IP is as easy as popping open a cold Coca-Cola.

Does My Company Really Need a Logo? When most business people are asked, “What is branding?” they are quick to answer, “a logo.” And they are partially correct; a strong logo should be the foundation of your brand. But it’s so much more too. Ultimately, your brand is your promise to your customers and clients...